Course Description:
Unlock the strategic power of sound in marketing with our comprehensive online program in Audio Branding, Music Psychology, and Marketing. This course is specifically designed for marketers, musicians, sound designers, and creative professionals seeking to translate a brand’s vision into compelling and memorable sonic identities.
Delve into the psychology of music in both B2B and B2C contexts, and master the creation of sound logos, jingles, brand themes, and immersive audio experiences. Learn how to leverage sonic branding to enhance brand recognition, shape perception, and forge meaningful emotional connections with audiences.
Through a blend of interactive lessons, industry case studies, and practical projects, you will develop the expertise to strategically implement audio branding, elevate marketing campaigns, and produce professional-grade audio content tailored to any brand.
Upon completion, you will have a portfolio of fully realized audio branding projects, showcasing your ability to transform a brand’s identity into an impactful auditory experience, ready for client presentations or integration into your professional marketing initiatives.
Course Duration & Format:
Duration: 12 weeks (3 months)
Format: Fully online, self-paced lessons with live Q&A sessions every week
Modules: 6 core modules + practical lab
- Module 1: Music in Advertising
- Module 2: Psychology of Sound for B2C Marketing
- Module 3: Psychology of Sound for B2B Marketing
- Module 4: Translating Client Vision into Sonic Identity
- Module 5: Production & Sound Design Techniques
- Module 6: Advanced Practical Lab: From Concept to Campaign
Weekly Commitment: 1hr every week for 3 months
Hands-On Projects: 3 major assignments, including a sound logo and a full campaign audio concept
Pricing:
- Full Course Fee: €1,200
- Payment Options: One-time payment or 3 monthly installments of $400
Who Should Enroll:
- Musicians and composers aiming to apply their skills commercially
- Creative directors, brand managers, and content creators
- Entrepreneurs and startups seeking to build a distinctive sonic brand
Key Takeaways:
- Master music psychology for marketing
- Create memorable sound identities for brands
- Learn advanced sound design and composition techniques
- Apply B2B and B2C audio marketing strategies effectively
- Deliver professional-quality sonic branding projects ready for real-world application
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